Parents of infants seek products that are healthy for their children and convenient to use. As parents increasingly seek sustainable alternatives to traditional products, the baby care industry is faced with making a change that better aligns with consumer demands for safety, sustainability, and convenience.
In the baby care industry, change in packaging isn’t new. For example, many baby food producers have switched from glass jars to flexible pouches. Now, with growing demands from consumers for eco-friendly solutions, it’s again time for baby care companies to embrace more sustainable alternatives without compromising the consumer experience.
In this blog post, we’ll explore how innovative sustainable packaging aligns with the values of parents when it comes to baby care products.
What do parents care about most in baby products?
Parents are particularly concerned with products that might impact their baby’s health, safety, and overall well-being. When it comes to choosing the right baby care hygiene products, several key considerations need to be taken into account, including:
Ingredients and Formulation
Parents want to see products that provide a transparent ingredient list. For this reason, parents seek out formulas that use minimal additives and provide information about common allergens.
Safety Standards
To ensure baby care products follow safety standards, companies seek certifications and endorsements from trusted organizations to assure parents. Organizations such as the Clean Label Project advocate for stricter legislation and regulation of harmful contaminants and chemicals in baby products.
Hypoallergenic Properties
A baby’s skin is much thinner than an adult’s, which means it can dry and absorb substances faster. For this reason, parents look for hypoallergenic skin care products that are fragrance-free and dermatologist-tested.
Ease of Application
Busy parents value products that emphasize convenience and are easy to use and incorporate into their lives, such as products that only require one hand to operate. Parents look for products designed with quick, hassle-free application and user-friendly packaging.
Packaging Safety
Parents prioritize the safety aspects of packaging. In addition to being childproof, parents want products that come in containers that are easy to close and keep their shape during and after use.
Environmental Impact
Parents want a good future and thriving planet for their children to grow up in. As awareness of environmental footprints becomes more common, eco-friendly packaging that is made from less plastic at the source and created with a minimalist design is becoming more present in the market.
How does sustainable liquid packaging benefit baby products?
Sustainable liquid packaging plays an important role in addressing the demands of parents who want their children to grow up in a greener world. Sustainable liquid packaging solutions contribute to efforts to curb carbon emissions and use less plastic while also championing safety and ease of use.
Here are four ways sustainable liquid packaging can benefit the baby products industry:
1. Health and Safety
Many sustainable liquid packaging solutions reduce the number of non-intentionally added substances. When used for baby products, sustainable liquid packaging limits the number of harmful substances children are exposed to.
2. Reduced Plastic Waste
Many sustainable liquid packaging solutions help to reduce the amount of plastic waste generated by the industry. These sustainable innovations can reduce plastic waste at the source and incorporate more recycled plastic into the design.
3. Brand Image and Consumer Trust
In addition to addressing environmental concerns, sustainable liquid packaging can enhance a brand’s image by addressing parents’ top concerns, including safety standards and transparency about ingredients.
4. Recyclability
As environmental regulations tighten, sustainable liquid packaging reduces the burden on landfills, proving a commitment to responsible business practices. This commitment resonates with environmentally conscious parents and aligns with broader sustainability goals within the industry.
How does the AeroFlexx Pak meet the demands of the baby care industry?
In addition to being the sustainable alternative to packaging in the baby care industry, the AeroFlexx Pak takes the best qualities of traditional packaging to create a consumer-friendly product that meets safety regulations and differentiates the brand from competitors.
Here’s how:
Packaging Features for Convenience and Ease of Use
The Pak is a convenient, easy-to-use bottle that has:
- An easy-to-squeeze design
- One-handed use
- An ability to maintain shape and float in the bathtub because of our airframe technology
- A self-closing feature to minimize the risk of spills and product waste
- Soft and lightweight packaging, providing a user-friendly alternative to rigid containers
Sealing and Safety
The self-sealing design of the Pak ensures that no product is lost or compromised during use. Additionally:
- Easy-tear-and-squeeze functionality makes it effortless to open and dispense.
- The Pak is hermetically sealed off the line, providing tamper-proof packaging to keep the product safe.
- Soft and lightweight construction adds an extra layer of safety, minimizing the risk if the package happens to fall.
Environmental Impact and Sustainability
AeroFlexx is committed to providing the most sustainable liquid packaging solution in the industry. The Pak accomplishes this by:
- Using up to 85 percent less virgin plastic
- Reducing the amount of waste, gas, CO2 emissions, and energy during the manufacturing process
- Promoting a full-circle process through curbside recyclability
- Reducing the number of trucks required to ship with ISTA-6 Amazon approval
Visual Appeal and Brand Differentiation
The Pak offers customers the option to customize their design to create eye-catching, visually appealing packaging to attract consumers and promote brand differentiation.
In addition to accurately representing the product’s quality and safety, labels are fully customizable, so information is easy to read and understand for exhausted parents who might be in a hurry.
Step into the future of liquid packaging.
As you continue to work to meet the sustainability goals of your organization, don’t just settle for meeting them—accelerate them.
Learn how the Pak can help by reducing plastic at the source, giving you the option to customize your packaging to differentiate your brand, reducing the total cost of ownership, and more by reading our free e-book, The Future of Liquid Packaging Is Here.
