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5 Key Pillars of Packaging Sustainability and How AeroFlexx Solves the Problem

, | April 14, 2023 | By

Companies around the world are striving to bring sustainability practices to the forefront of packaging operations. But it isn’t easy. Between changing regulations and ensuring an enhanced consumer experience, there’s a lot to consider.

When you’re choosing a packaging partner to work with, it’s important to make sure they’re able to deliver on your sustainability goals by addressing five key pillars of sustainable packaging, as seen in a McKinsey report.


1. Less Packaging

Use more compact packaging that is smaller and requires less physical material to create than traditional bottles. This includes your own packaging as well as the secondary packaging holding your individual units together. 

For example, the proprietary airframe technology used in AeroFlexx Paks provides structural rigidity throughout the product’s lifecycle, enabling prep-free shipping of liquids in the supply chain. This technology also ensures the bottle remains spill-free and doesn’t break throughout shipping, thus removing the need for additional packaging materials, such as bubble wrap. 

Additionally, our AeroFlexx Paks are Amazon ISTA-6 approved for SIOC and over boxing, so they ship easily in an envelope, eliminating the need for extra packaging requirements.


2. Cutting-Edge Design

Utilize the latest industry trends and consumer insights to update and create designs that meet the needs of your target demographics. For example, AeroFlexx has the capability to create seasonal product variants as demanded by the customer due to 360-degree printing and the elimination of molds.

Additionally, our AeroFlexx Pak is designed to provide a better dispensing experience and hold its shape throughout the entire product lifecycle. 


3. Streamlined Transportation

Improving pack-to-product ratio leads to more efficient pallet organization. Not only does that mean you need fewer trucks on the road for the same amount of goods, but overall transportation efficiency increases as well. 

For example, when you eliminate your bottle design and swap it for AeroFlexx, you remove the need for traditional pumps and caps. This has multiple benefits. Without the traditional pump or cap, there are fewer components, which simplifies the supply chain. AeroFlexx also ships flat prior to being filled with product, which takes trucks off the road. Approximately 1.2 million flat AeroFlexx Paks fit on a standard empty truck compared to 120,000 empty traditional bottles!


4. Attention to Materials

The materials you choose matter. Choose a supplier that focuses on sustainability without compromising durability and the customer’s experience while using the package. 

For example, the AeroFlexx Pak can eliminate up to 85 percent of plastic compared to rigid packaging. Our products are also monomaterial forms that can incorporate up to 50 percent recycled content.


5. Optimized Waste Management

Reduce, reuse, and recycle to dispose of waste using proper channels to avoid unnecessary amounts of material ending up in landfills. Unfortunately, even if a consumer places a bottle in the correct recycling bin, it may still end up in a landfill. 

It’s important to consider circularity when choosing your liquid packaging partner. For example, the AeroFlexx Pak is fully curbside recyclable where plastic bottles are accepted, and a third-party study demonstrated the AeroFlexx Pak acts as a rigid bottle in the recycling process.


Download AeroFlexx: The Future of Liquid Packaging is Here, and find out how to  meet customer demand while accelerating your sustainability goals >>


How Innovative Flexible Packaging Solves the Problem

More and more brands are partnering with AeroFlexx to enhance brand value. Our innovative liquid packaging solutions have no label limitations and 360-degree artwork, allowing the packages to stand out from the competition on store shelves or online. Brands can customize liquid packaging by size, shape, design, and edge-to-edge artwork. 

In addition to removing the limitations of molds, pumps, and caps, the AeroFlexx Pak offers several benefits beyond limitless creativity. For example, the AeroFlexx Pak doesn’t require molds (reducing upfront plastic use), is tamper-proof, offers prep-free shipping, and even has an integrated valve for mess-free, precision dispensing. All of this helps contribute to a simplified supply chain, enhanced sustainability, and an improved bottom line for your company.


Start Thinking Outside of the Bottle

The convenience of plastic has met the everyday needs of the consumer. AeroFlexx Paks are the first of their kind, offering a true end-to-end, omnichannel solution for liquid packaging. From design to full-scale production, we provide sustainable innovation that enhances the consumer experience. 

And considering that one survey found 66 percent of consumers in the U.S. and 80 percent of consumers between the ages of 18-34 are happy to pay more for sustainable products, committing to eco-friendly efforts shows potential buyers where you stand. 

Brands have a unique opportunity with AeroFlexx’s source reduction and recyclability commitments. When you partner with us, we can help you meet and even accelerate your sustainability commitments. We check all the boxes of the five key pillars discussed above and help accelerate sustainability goals. Additionally, AeroFlexx Paks provide an enhanced customer experience over traditional plastic bottles.


Make Sustainability Easy with the AeroFlexx Pak

Take the guesswork out of sustainability efforts by working with a team dedicated to finding the right solution at every step of the process. Transition to less mess, less waste, and less plastic with the innovative engineering of flexible liquid packaging that is durable enough to withstand everyday use. 

Want to learn more about how AeroFlexx can improve customer experience, lower total costs, and propel your sustainability efforts? Download our e-book to learn more


The Future of Liquid Packaging is Here Ebook