Since childhood, we’ve been taught about the importance of washing our hands to get rid of germs and stay clean. But how seriously are hand soap providers taking the convenience and functionality of the dispensing experience?
Consumer experience is top of the list of factors to consider when developing any product; the same goes for hand soap packaging. In order to create an experience that satisfies the customer while creating a strong brand image, turning to innovative packaging can improve user experience, reduce waste, and align with consumer preferences and expectations.
So what features should your packaging have to reach these goals? This article focuses on the key features needed for easy-to-use packaging.
1. One-Handed Operation
People lead busy lives, which means small tasks like washing hands need to be quick and easy. Whether you’re holding a baby, cooking, or managing another task, hand soap packaging should be designed for one-handed operation to make dispensing soap as quick and easy as possible,
By prioritizing one-handed operation in your packaging, you’re adding a layer of convenience to this simple routine. While it might seem small, it goes a long way for people leading today’s fast-paced lifestyles.
2. Controlled, Precise Dispensing
Hand soap packaging that ensures controlled, precise dispensing provides the perfect amount of soap with each use, preventing waste and overuse. Precision dispensing not only helps consumers save money by reducing waste but also minimizes mess and provides a consistent experience—a perfect solution for households that want to balance convenience and cost-effectiveness.
3. Durability and Flexibility
Controlled, precise dispensing is just as important as packaging that keeps its shape and doesn’t break if dropped. This is especially true for families with children, where the hustle and bustle of life might cause packaging to tip over or drop from time to time.
Rigid packaging has been a go-to solution to keep products safe, but flexible packaging is a solution that has the benefits of both rigid and flexible packaging, such as precision dispensing.
Plus, for consumers who are more conscious of how their buying decisions affect the environment, flexible materials tend to be more eco-friendly by reducing the amount of plastic used upfront.
4. Clean Use
Functionality and usability aren’t the only factors that contribute to consumers’ buying decisions—they also want something that looks appealing. Some hand soap packaging causes soap to clog or create gunk at the disposal area, which is both functionally impairing and visually unappealing.
You should consider packaging that doesn’t include pumps or caps. These are consistently the areas that build up gunk or leak. Although packaging with pumps or caps is popular, packaging with self-sealing valves is far more clean and effective in dispensing.
5. Design Customization
When it comes to enhancing the consumer experience of packaging, it can be helpful to consider the accessibility of a package. Although accessibility certainly helps those who need assistance, the usability of packaging should be a top priority for all consumers.
Partnering with a packaging solution company that provides ergonomic shapes suitable for a wider range of users can help improve functionality and enhance the user experience for everyone.
Depending on the packaging provider, design customization can also benefit brands by allowing them to have control over the visual aspect of the packaging. Offering neutral designs or seasonal designs can help fit most decor or decorate for the season.
The Future of Soap Packaging Is Here
Ready for a new standard for your soap packaging? With its innovative features, our AeroFlexx Pak offers:
- One-handed operation for busy moments.
- Precise dispensing for just the right amount and to prevent waste.
- A self-sealing valve to avoid messy buildup.
- The durability of rigid packaging with the versatility of flexible packaging to ensure functionality and ease of use.
- Customizable designs to enhance visual appeal and stand out to consumers.
Learn more about how the AeroFlexx Pak is paving the way to the future of liquid packaging:
