From plastic bags to bottles, people use many types of packaging each day. But for 15 percent of the population worldwide that lives with a disability, opening or using packaging can be difficult. For some, it’s impossible.
To ensure that everyone can access and use products independently and safely, packaging needs to be designed with accessibility and inclusivity in mind. Regardless of physical abilities or special needs, the usability of packaging is a top priority for consumers. In fact, the majority of consumers say packaging design often influences their decision to buy a product.
Accessibility in packaging is a design approach that considers the needs and abilities of all people. Many considerations go into this approach, but the main goal is to create packaging that is easy to open, hold, and use.
Although the physical aspects of accessible packaging are the primary concern, they aren’t the sole focus. Accessibility also considers the product information. With access to clear, readable, and understandable information, consumers can make informed decisions about the product.
Accessible packaging can enhance the user experience for people with disabilities, the elderly, and children by making it easier for them to open, close, and use products independently. Accessible packaging can also benefit those with visual impairments by making the print easier to read, increasing color contrast, or including braille text.
In addition to benefiting consumers, accessible packaging can also benefit brands by providing brand differentiation and increasing customer satisfaction. With easy-to-use and easy-to-understand packaging, brands can distinguish themselves from competitors and promote their products to a more diverse audience.
Accessible packaging is more than just a convenience or a way to help those with disabilities easily use packaging—it’s a necessity for brands that want to reach the widest range of consumers.
To make informed decisions about accessible packaging solutions, consider these five principles in your search:
Accessible packaging should have a primary goal: Eliminate barriers to provide equal usability regardless of a person’s ability. Whether it’s opening a jar, squeezing a tube, or resealing a pouch, the design should prioritize simplicity and ergonomic features.
For instance, easy-grip material or low-force dispensing can ensure everyone can interact with the product effortlessly.
Consumers have a lot of requirements, but making a versatile product that caters to these demands is easier than you might think.
Working with a packaging manufacturer that offers different size options, prioritizes precision dispensing, and designs with flexible material ensures packaging meets the needs of various demographics, including young children, seniors, and individuals with disabilities.
Product labels and instructions should be easy to read, visually distinct, and accessible to all, including those with visual impairments. High-contrast text, large font sizes, and braille options are examples of accessible packaging design elements that communicate vital information.
By working with a packaging design partner that prioritizes visual design and clear labeling, your brand can build consumer trust while demonstrating that it prioritizes transparency and accessibility.
Beyond functionality, design aesthetics can also improve packaging accessibility. Consider color palettes that are accessible to those with color blindness, and avoid relying solely on color cues to convey critical information. Striking a balance between practical considerations and visual appeal helps products resonate with a broad audience.
Safety should be a core component of accessible packaging design. Features such as tamper-proof seals, self-sealing closures, and spill-proof features protect both the consumer and the product. By minimizing risks, your brand can provide a safer, more reliable experience for all users.
Implementing accessible packaging requires a lot from a packaging manufacturer, but just one choice from a brand like yours: the right partner.
At AeroFlexx, we have designed an easy-to-use, reliable packaging solution that is accessible to all consumers. We promote accessibility through:
Want to learn more about how the AeroFlexx Pak enhances the customer experience? Check out our e-book, The Future of Liquid Packaging Is Here.