Discover psychological influences that enhance packaging.

Did you know the human brain processes images it sees for as few as 13 miliseconds?

When it comes to packaging, shoppers only spend a few seconds browsing a shelf and choosing a product. This means brands need to choose packaging that’s the right size, shape, and texture and features the right artwork and messaging to grab the attention of consumers. 

Understanding these principles allows brands to create packaging solutions that:

• Resonate with target audiences.
• Effectively communicate brand messaging.
• Drive consumer engagement and loyalty.

In this e-book, we'll guide you through:

• Important moments in the history of liquid packaging that have helped to inform today's innovations in sustainable packaging
• Packaging features that encourage engagement, such as visual perception, brand identity, product association, and others

Download a free copy of our e-book, The Psychology of Packaging, to learn more about how to set yourself apart from the competition and start shaping memorable consumer experiences while driving business growth.