The Data-Driven Case for Packaging Innovation
For global brand leaders, investing in packaging without a clear proof of concept creates financial risks that can stall even the most promising innovations.
That’s why AeroFlexx grounded its packaging innovation in rigorous third-party qualitative and quantitative consumer research across multiple categories. The research tested AeroFlexx format against traditional rigid formats to measure the factors that matter most to adoption, including visual appeal, usability, consumer preference, purchase intent, shelf impact, and real-world usage.
The findings reveal a clear opportunity. Daily struggles with dispensing, mess, leakage, waste, and opening frustration aren’t minor inconveniences. They’re repeated moments of friction that can influence brand perception, purchase behavior, and long-term loyalty.
The results are clear: Consumers prefer the AeroFlexx format by a margin of 2-to-1 over traditional rigid bottles.
What you’ll learn in this report:
- Why robust consumer research is the only way to truly de-risk a launch
- What universal consumer pain points lead to change
- How our technology validates superiority in usability and shelf impact
Fill out the form to access the data driving the future of liquid packaging.
