Consumers are seeking authenticity. Are you ready?

Building Trust amid Counterfeit Fears: A Strategic Plan for Brands

With rising concerns about the global issue of counterfeit products—especially in the personal care and oil categories—our team conducted a comprehensive survey in the Chinese market to understand how consumers feel about these issues and the indicators they rely on to trust a product.

Our research revealed four key insights:

1. Consumers are anxious about counterfeiting: Consumers are alert to counterfeit risks and actively seek ways to verify authenticity.
2. Trust in brands is built on multiple factors: Brand reputation, packaging quality, price consistency, and retailer reputation are key indicators of product trust.
3. Partnerships matter: Collaborating with trusted retailers and running public awareness campaigns are seen as the best way to combat counterfeit products.
4. Consumers are willing to invest in authenticity: Many consumers are willing to pay a premium to guarantee they are purchasing legitimate products.

Based on these findings, we developed a strategic action plan to help brands safeguard consumers’ trust by embracing a packaging solution that features authenticity and anti-counterfeit measures.